Watch out Honda, Hyundai, and Toyota... it looks like Nissan is in the fast lane, hot on your tracks. According to February's numbers, recently in, Nissan sales jumped a tremendous 30 percent in a month. Outrageous! And, that growth doesn't even account for the wild success of Nissan's luxury brand, Infiniti.
We wouldn't disagree with those who argue that such a leap in popularity is an effect of rising consumer confidence. That's likely part of it. But, it's certainly not all of it. Another, perhaps more critical factor is the growing awareness surrounding what the Nissan brand is and the experience it delivers - from top value, to peak performance to stellar service to unparalleled innovation to statement-making style to economic reliability.
Speaking on the role Nissan's current lineup played in the Japanese automaker's notable growth, Al Castignetti, Vice President and General Manager, Nissan division said, "Nissan enjoyed a record February on strong increase by several models, clearly led by the best-ever month for the Rogue. Even though February is a short month, we saw great customer traffic on models across our lineup."1
More specifically, it was Nissan's cars and small crossovers that paved the way to their success in February. Sales of the Rogue crossover, for example, increased 86 percent. Coming in at a close second, was the Sentra compact car with sales rising an impressive 62 percent. And even the Altima midsize car had a part with a 29-percent jump.
If you'd like to learn more about the Nissan Rogue, Sentra or Altima, please contact Curry Nissan today. To test drive one of these best-selling models, please visit us at Curry Nissan in Chicopee, Massachusetts. We'll be happy to set something up for you.